What is Marketing Collateral?
Are you planning to launch your brand or products online? Looking for help to do campaign promotions of your services
You may have the industry best product or service to offer but its equally important to market them to the right target audience. The marketing collaterals have become the latest and most reliable way to reach the prospective clients in the web world. As the competition in the industry is growing there is a stress in improving your marketing collaterals so that they grab the attention and quickly explain the benefits of your offerings to your clients.
Marketing collateral is the material designed to support your brand and deliver a message that your customers can easily identify and consume. It can be either print or digital material used to support a greater advertising message, such as encouraging consumers to contact your business or visit you location. All collateral typically incorporates your brand’s logo into the designs, and Strategic Marketing also has the expertise to create logos that reflect your marketplace identity. Strategic Marketing offers high-impact marketing collateral that will showcase your business concepts and set you apart from your competition.
Our collateral design services can be used in the development of:
- Business Cards
- Sales Sheets (such as one-sheets or infographics)
- Letterheads and Stationery Items
- Web Banners and Digital Display Ads
- Tradeshow Designs
- Point of Sale Displays
- Uses for Your Collateral
Marketing collateral can be created for both business-to-consumer and business-to-business purposes, where it is often referred to as sales collateral. In either scenario, your collateral should communicate a unique and rewarding experience that the consumer or business would gain by choosing your company.